AA Home Response Plus sends trusted tradespeople to your house in the event of a home emergency. Which stops problems like a burst water pipe, buzzing switchboard or locking yourself out of your house from getting out of control. We developed a campaign to amplify this benefit, AA Home Response Plus stops problems escalating. The idea engages the audience by tapping into the very human trait of worry and panic as we fret about how bad the problem might get, before the AA arrives to save the day. Or night.