New research from The University of Auckland suggests daylight savings is linked to an increase in motor vehicle accidents, with crashes jumping by 16% at the outset of daylight savings. Leveraging a real-time open weather API to track the sun’s movement, we created a light-dependent digital billboard campaign, that springs into activity at twilight every day, as the light changes and motorists run a higher risk of crashing. Lights on, powered by Land Rover.