One NZ
Brand platform
Strategy | Creative | Design | Film | Photography | Production
Vodafone are changing. From eight letters to three. From red to green. From global giant to a business owned by Kiwis, for Kiwis. Reinvesting profits into their local network, with a 100% focus on New Zealanders. Simpler, better, products and services. By early 2023, Vodafone will have completed the change to One NZ. An ethos to guide everything they do, from solving problems with one click, one call, one meeting, to simpler innovations like one plan, one dollar devices and one pin. Their commercial business was no exception either. They strengthened their already resilient cyber security offering and built the best global partnerships including Google, Palo Alto Networks, Microsoft, AWS, Apple and of course Vodafone Global, all while investing billions in the future technology. We created a strategic platform to drive internal change as the brand evolves in the coming months.
One NZ
Brand platform
Strategy | Creative | Design | Film | Photography | Production
Vodafone are changing. From eight letters to three. From red to green. From global giant to a business owned by Kiwis, for Kiwis. Reinvesting profits into their local network, with a 100% focus on New Zealanders. Simpler, better, products and services. By early 2023, Vodafone will have completed the change to One NZ. An ethos to guide everything they do, from solving problems with one click, one call, one meeting, to simpler innovations like one plan, one dollar devices and one pin. Their commercial business was no exception either. They strengthened their already resilient cyber security offering and built the best global partnerships including Google, Palo Alto Networks, Microsoft, AWS, Apple and of course Vodafone Global, all while investing billions in the future technology. We created a strategic platform to drive internal change as the brand evolves in the coming months.