The Southerly
Brand campaign
Strategy | Creative | Design | Photography | Production
Launching a brand-new product to market comes with an array of complex challenges. What is it? When and how do I use it? Why should I care? We partnered with 25 of the best culinary minds and challenged them to create unique dishes and drinks with the whisky-infused Mānuka Honey at the epicenter. The chefs and mixologists wove the unique ingredient through their menus at bars, bistros and luxury lodges throughout the country and set a new standard in culinary imagination. Cuisine published the campaign across multiple touchpoints and the stunning creations were broadcast on digital out of home creating a unique launch much like the unique product itself.
The Southerly
Brand campaign
Strategy | Creative | Design | Photography | Production
Launching a brand-new product to market comes with an array of complex challenges. What is it? When and how do I use it? Why should I care? We partnered with 25 of the best culinary minds and challenged them to create unique dishes and drinks with the whisky-infused Mānuka Honey at the epicenter. The chefs and mixologists wove the unique ingredient through their menus at bars, bistros and luxury lodges throughout the country and set a new standard in culinary imagination. Cuisine published the campaign across multiple touchpoints and the stunning creations were broadcast on digital out of home creating a unique launch much like the unique product itself.