Red Bull
                                    Red Bull Drift Shifters campaign
                                
                            Strategy | Creative | Digital | Social
We put two of the biggest names in sport head-to-head and rallied their huge social communities against one another to drive downloads of the new Red Bull Drift Shifters Augmented Reality game. Punters had to download the game and buy a four-pack for the chance to win one of two spots on Shaun Johnson’s pit team when the two went head-to-head at Hampton Downs.
- arrow_downward Downloads: 300%
- share Reach: 2,548,250
- thumb_up Reactions, comments & shares: 38,102
- visibility Video views: +150,000
- arrow_downward Downloads: 300%
- share Reach: 2,548,250
- thumb_up Reactions, comments & shares: 38,102
- visibility Video views: +150,000
                                    Red Bull
                                    Red Bull Drift Shifters campaign
                                
                            Strategy | Creative | Digital | Social
We put two of the biggest names in sport head-to-head and rallied their huge social communities against one another to drive downloads of the new Red Bull Drift Shifters Augmented Reality game. Punters had to download the game and buy a four-pack for the chance to win one of two spots on Shaun Johnson’s pit team when the two went head-to-head at Hampton Downs.