When you bet with the TAB, the profits are returned to all the sport you bet on. As a result, the business gives millions of dollars to sporting bodies across the country. The money is invested at all levels from helping kids to enjoy sport, to supporting talented athletes striving to make it on the world stage. An amazing story that had never been told. Instead, there’s often negative conversation about the effect betting has on communities. We changed that one-sided argument and started a healthy two-way conversation that shifted entrenched points of view.