Red Bull
Red Bull Drift Shifters campaign

Strategy | Creative | Digital | Social

We put two of the biggest names in sport head-to-head and rallied their huge social communities against one another to drive downloads of the new Red Bull Drift Shifters Augmented Reality game. Punters had to download the game and buy a four-pack for the chance to win one of two spots on Shaun Johnson’s pit team when the two went head-to-head at Hampton Downs.

  • arrow_downward Downloads: 300%
  • share Reach: 2,548,250
  • thumb_up Reactions, comments & shares: 38,102
  • visibility Video views: +150,000
  • arrow_downward Downloads: 300%
  • share Reach: 2,548,250
  • thumb_up Reactions, comments & shares: 38,102
  • visibility Video views: +150,000

Red Bull
Red Bull Drift Shifters campaign

Strategy | Creative | Digital | Social

We put two of the biggest names in sport head-to-head and rallied their huge social communities against one another to drive downloads of the new Red Bull Drift Shifters Augmented Reality game. Punters had to download the game and buy a four-pack for the chance to win one of two spots on Shaun Johnson’s pit team when the two went head-to-head at Hampton Downs.